It became a particular favourite because a friend of mine at the time used it as a basis for a (rather unsuccessful) parlour game which seemed to involve people memorising and then reciting whole chunks of the book. Although just a succession of lists of naff things, people, activities etc. without any further explanation, the entries did seem to have their own resonance. So the list of 'Naff hairstyles' includes: 'Telly Savalas (paradoxically not Yul Brynner)'. Other entries include: 'Naff positions in the batting order: 7', 'Naff dead pop stars: Sid Vicious, Bing Crosby'; 'Naff cats: There are no naff cats, however it is extremely naff to keep a leopard'.
But the best entry in the book is the list of 'Naff remarks by Peregrine Worsthorne', which includes the following:
It should be obvious, except perhaps to a Guardian reader, that Peter Reeve, the escaped Broadmoor killer, will be more dangerous to the public, rather than less, as a result of having studied sociology at the Open University.